Logo Outline- Shannon Feeley

Shannon Feeley            12/6/17

Professor Pabico

COM 322

Communication Graphics

Logo Outline

I am not so much using this logo to advertise a business as I am using to advertise myself. I don’t know for sure where I would like to work in the public relations field once I graduate, and I know I don’t want to start my own public relations business, so I think for this project it would be more advantageous of me to design my own personal logo to help sell myself to any public relations business that I find myself applying to in the future.

I want to convey to audiences (potential employers and future places of employment) that my business (I’ll be advertising myself, so my name for my logo will just be Shannon C. Feeley) is all about quality work, professionalism, and creativity. Again, I really don’t have my heart set on a specific place to be employed at after graduation, I just know that I want to enter the public relations world. If I had to take a guess, I would say that I could see myself working as a PR Specialist at a local theatre, in the local government, or in a nonprofit organization. But because I’m undecided on the subject, this is a better usage of time and resources for the project for me to advertise to the general audience in need of a public relations specialist rather than cater my logo to a particular audience or viewer. The product or service that I will be advertising is my public relations skill set.

The way I want to communicate these messages in my logo is by using color and lines creatively but cleanly. For example, I want to use both a green color and a gold color, because both of those colors symbolize wealth and money, implying that I can be a valuable asset to a potential employer. Both colors, too, are vibrant colors that can, if applied correctly, be used to convey a message of upbeatness, fresh ideas, creativity, and energy. I would like to work with circles, but circles with hard, bold lines rather than soft, thin lines. Circles are more fun than squares and rectangles, and using circles might convey that I can “think outside the box” and be creative while still having those harder lines that communicate professionalism and clean, quality work.

Here are my three thumbnails:

Here's the logo I'm going to be working with: